Our client (a major beer and spirits manufacturer) wanted to understand how their advertising efforts across e-retailers were performing against their competitors’ during the highest sales season of the year in Mexico.

Understand how strong was the promotional presence of one of their brands across different retailers.

Audit the Ad spaces where the e-retailers were placing their brands.

Measure the success of paid banners inside the selected e-retailers in comparison to non-paid ads (like discounts and other types of promotions)

Validate their promotional strategy across different types of retailers.

We worked with our CLIENT to help them monitor their Visibility across their top 5 main retailers in Mexico, including Walmart. Through our solution we provided the daily data for every one of our client's products Ads spaces. This way they were able to monitor in real-time the promotional presence of their brands (and its competitors’) by: