How implementing a Digital Shelf Monitoring system helped Revlon triple their product portfolio on Amazon.

The problem

Revlon was looking to monitor their Digital Shelf metrics for an extensive and diverse product portfolio across a big variety of retailers in Spain to optimize: Product availability online of their entire portfolio across categories. The position and product content quality in each e-retailer. Information about the ratings and reviews of their products online. And especially: the prices and promotions the e-retailers of their interest were carrying.

How implementing a Digital Shelf Monitoring system helped Revlon triple their product portfolio on Amazon.How implementing a Digital Shelf Monitoring system helped Revlon triple their product portfolio on Amazon.

Product availability online of their entire portfolio across categories.

How implementing a Digital Shelf Monitoring system helped Revlon triple their product portfolio on Amazon.

The position and product content quality in each e-retailer.

How implementing a Digital Shelf Monitoring system helped Revlon triple their product portfolio on Amazon.

Information about the ratings and reviews of their products online.

How implementing a Digital Shelf Monitoring system helped Revlon triple their product portfolio on Amazon.

And especially: the prices and promotions the e-retailers of their interest were carrying.

The solution

Using daily scraping technology we worked with Revlon to help them monitor in real-time all aspects of their Digital Shelf so that they could be reviewed directly in an easy-to-use dashboard including data from:

30

retailers in Spain

1000

beauty products

>5

subcategories

The results

We were able to help our Client to optimize all aspects of their digital shelf across different retailers at scale and on a daily basis. The Ecommerce department in Spain was prepared for the growth of the ecommerce channel created by the pandemic, harnessing all the opportunities. They were also able to optimize their product portfolio: deciding in which retailer each product should be placed to grow profits.

The e-commerce department in Spain was prepared for the growth of the online channel created by the pandemic, harnessing all the opportunities.

They were also able to optimize their product portfolio: deciding in which retailer each product should be placed to grow profits.

“REVLON was able to triple the availability of their products on Amazon within one year”