The Shalion Blog

Expectativa de preços mais altos leva consumidores a ajustar hábitos de gastos. Aceitação crescente de marcas locais reflete mudança nas preferências, crucial para adaptar estratégias de publicidade e marketing.

Estratégias resilientes em recessão: dados, segmentação e aumento publicitário impulsionam a recuperação e a participação de mercado. Personalização em escala e uso de Retail Media são essenciais.

Surging in 2024, digital groceries claim US e-commerce dominance, projected at 19.0% by 2026. Pandemic-induced shifts reshape consumer behavior, marking a transformative era.

Future-proofing in Retail Media anticipates market shifts, embracing adaptability to evolving ad shares, spending patterns, and search dynamics for long-term resilience and competitiveness.

Explore unique metrics and customizable KPIs transforming Retail Media strategies. Discover how our innovative approach drives solutions for Retail Media businesses.

Transmedia storytelling has revolutionized how narratives transcend mediums, reshaping the retail landscape. Dive into a world where brand stories intertwine seamlessly across retail media, social media, cinema and even video games.

Cross-Device Attribution acknowledges how customers use multiple devices in their journey. It credits each device involved in the path to a purchase, understanding that a customer might explore on one device but buy on another.

2024’s consumer trends, per Euromonitor, blend affordability with value-seeking. Businesses innovate for compelling offers, aligning with a shift towards holistic well-being. Dive into these transformative trends.